A one-link, once-a-weekday email for writers who want to newsletter better.
Each issue of Read This links to an article, blog, video, or other resource that provides helpful insights into building a better readership using an email newsletter.
What's the difference between an artist and a creator?
On Artist Corporations.
The art of the newsletter
How to write something you’d want to read.
The audience effect
Why we change when others are watching.
To be creative, practice
Turns out athletes and artists have a lot in common.
41 tools that might make your newsletter better
... and what each is good for.
The compound interest of small ideas
Many small ideas are worth more than one big one.
The kind of content marketing that actually works in 2025
Marketing isn't simple. But understanding it can be.
A video for every creative person ever
Or: How to draw a cat in 17 steps.
Value creation
... and scarcity.
What if you gave up social media?
On ignoring the online drama, algorithms, and AI to find an authentic path forward.
There is only one hack
Do it for a decade.
Start right now
A reminder to do that thing you've been wanting/meaning/needing to do.
A cartoonist's review of AI art
Feed yourself, not platforms.
A pretty good maxim for all artists
From the visionary composer Terry Riley.
The #1 newsletter metric to focus on
The art (and science) of getting more replies to your newsletter.
The difference between making a living and making a life
One is for survival. The other is for your soul.
How to build a cult
How to grab attention in a noisy world filled with AI-slop.
Start the next one tomorrow
One piece of timeless wisdom that will help you build your creative life.
A short history of the business card
From Versailles to Microsoft Word.
Progress is a magnitude of consistency
It's simple math.
Resonance over reach
Or: How to ladder down your message.
Social media interactions in decline
... and the bots are coming.
What I learned sending 1,000 weekly newsletters for 20 years
Plus: Dan Blank's reflections on Substack.
Abnormal hobbies (that don’t scale)
Is it possible to normalize doing useless things just for ourselves?
The two types of value
Or: Why we struggle to explain ourselves to others.
Read This Newsletter
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