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Read This

Each issue of Read This links to an article, blog, video, or other resource that provides helpful insights into building a better readership using an email newsletter.

Recent Posts

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Out-random the AI

Make what you will make and be fully human.

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The best piece of advice I ever got about newsletters

20+ newsletter-ers offer their favorite piece of newsletter advice.

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A portal to random Substacks

A tool to stumble through email hyperspace.

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Writing, riffs & relationships

Conversation is the unit of content.

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How the biggest newsletters use social media to grow

Apparently Twitter and LinkedIn still work (for some people).

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Creative success is a numbers game

Don't overlook the mathematical edge that powers creative breakthrough.

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Beyond the search engine

Strategies better than plain Google.

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Does this need to be a goal?

A process for cutting unnecessary goals and setting intentions in their place.

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Obvious best practices too many newsletters still don’t do

17 ways to improve your newsletter strategy.

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Turn up your volume

Why sharing makes your life (and readers' lives) better.

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Non-Coercive Marketing

What would marketing look like if it nourished our humanity?

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Selling out without selling out

Yancey Strickler attempts to redefine what it means to “sell out.”

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How to monetize a blog

A guide to turning your diary into dollars.

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I can tell your book was self-published

And that's okay, but we can make it better.

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The secret strategy to ramp up your reply rate

A counterintuitive approach from the folks at Inbox Collective.

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Outdated expectations kill creative dreams

Don't wait for permission or external validation.

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The creative switch

How you stop staring at a blank paper.

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Substack's ticking time bomb

Can independent journalism really thrive under VC pressure?

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Feeding the algorithm

A short rant by Seth Godin.

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What's your origin story?

... and why is it so powerful?

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The biggest mistakes paid newsletters make

Simon Owens on what kind of content people will pay for.

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Your Substack isn’t for everyone

... and that's a good thing.

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How to collect emails for a newsletter

An everything-you-need-to-know list from the folks at Beehiiv.

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Life without goals

On choosing ways of being rather than milestones to reach.

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Newsletters should be letters

Some advice from Austin Kleon.