A one-link, once-a-weekday email for writers who want to newsletter better.
Each issue of Read This links to an article, blog, video, or other resource that provides helpful insights into building a better readership using an email newsletter.
What I Wish I’d Known Before Launching My Newsletter
25 newsletter operators share the advice they wish they’d gotten at the very start.
Are Social Media Platforms the Next Dying Malls?
It was cool to hang out at the mall—until it wasn't.
Are we all converging into the same online persona?
On the global flatness of the internet.
The new rules of media
20 lessons for digital media’s present and future.
300+ newletter landing page examples
Including screenshots, easy filtering, and conversion rate data.
Death by a thousand substacks
If you’re not a breadwinner, you’re the yeast.
For the love of god, make your own website
The internet sucks now--but it doesn't have to.
In praise of writing on the internet
and how to go from 0 to 8,000.
The relationship graph
On cold emails, warm intros, and the invisible threads of a career in design.
You don’t actually have to stay on Twitter
And how successful creators kill them.
Three myths about paid subscriptions
And how successful creators kill them.
5 landing page best-practices
What you should (and shouldn't) be including.
Don't worry about being consistent
Focus on making it joyful instead.
Why Substack (still) matters for writers
On growth and connections that lead to meaningful moments & milestones.
Don't call it a Substack
Anil Dash has some thoughts.
Return to the blogs
... and just talk about shit you're into.
Talk to your audience
... here's how.
Measuring what matters
An experiment in rethinking ''data-driven marketing."
How to diagnose an unexpected drop in open rates and engagement
There might be a deliverability problem that needs fixing.
12 ways to write creative newsletter names
34 examples of successful newsletter titles.
Focus on each person, not an audience
A tiny shift that could complete change your ability to reach readers.
The strategy questions
According to Seth Godin.
What makes a good newsletter?
A roundtable with five email critics.
200 days of showing up
A quick humble brag (and link roundup).
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