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Read This

Each issue of Read This links to an article, blog, video, or other resource that provides helpful insights into building a better readership using an email newsletter.

Recent Posts

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The eight types of emails

And how to incorporate all of them into your email strategy.

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On being a creative in the age of content

How to navigate social media in ways that feel authentic, energizing, and meaningful.

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'Rules' for running a membership program

Craig Mod shares his guidelines from six years of building his membership program.

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Doing Nothing With Your Favorite People Is Really, Really Good for You

Unstructured hangs are a lost art.

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Social media is a trap

Profile or persona?

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Does the superfan exist?

And should you feel bad if you've never met one?

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Everyone's lonely but no one can hang out

On small acts of gathering.

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Persuasion is plural

Earn attention before you use it.A

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How, when, and where to engage with your newsletter community

Six newsletter writers explain how they handle reader engagement.

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How to migrate your tweets to Bluesky

Cool tool alert.

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25 reasons to write online

And how to start a newsletter in 2025.

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The Analog Web

On reclaiming the web’s lost humanity.

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No one buys books

Everything we learned about the publishing industry from Penguin vs. DOJ.

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Maybe your content isn't the problem

What to consider if your work isn't getting the attention it deserves.

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What should writers do about social media?

On finding a sense of purpose and community this year.

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Searching outside the algorithm

More search, less feed.

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The internet as a creative practice

A curated list of quality newsletters with fewer than 1,000 subscribers.

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SmallStack

A curated list of quality newsletters with fewer than 1,000 subscribers.

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So You Want to Escape the Algorithm

On algorithmic anxiety and what to do about it.

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The internet isn’t for humans anymore

Bots use the internet more than we do.

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How I grew my Substack from zero to 40k annual income

... in just 12 months.

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How to design a newsletter readers love

... without any design experience.

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Grow your email list with the right people

An alternative approach to sharing your newsletter.

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Resisting algorithmic comfort

Don't let machines or the crowd decide your world.

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A case for sincerely trying in 2025

More thoughts on intentions.