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Read This

Each issue of Read This links to an article, blog, video, or other resource that provides helpful insights into building a better readership using an email newsletter.

Recent Posts

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Measuring what matters

An experiment in rethinking ''data-driven marketing."

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How to diagnose an unexpected drop in open rates and engagement

There might be a deliverability problem that needs fixing

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12 ways to write creative newsletter names

34 examples of successful newsletter titles.

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Focus on each person, not an audience

A tiny shift that could complete change your ability to reach readers.

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The strategy questions

According to Seth Godin.

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What makes a good newsletter?

A roundtable with five email critics.

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200 days of showing up

A quick humble brag (and link roundup).

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You should be using an RSS reader

Or: How to fight enshittification.

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Share your work with authority

What have you got to lose?

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The newsletter benchmarks you should be aiming for

What should your open rate, CTR, Unsub rate, CPA, and other metrics be?

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A blog post is a very long and complex search query to find fascinating people

... and make them route interesting stuff to your inbox.

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Why informally written emails work better

Some hard data.

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Tactics for writing in public

Written from the perspective of a web developer, but this post offers plenty of sound advice from Julia Evans. Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This particular issue links to an article on

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Out-random the AI

Make what you will make and be fully human.

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The best piece of advice I ever got about newsletters

20+ newsletter-ers offer their favorite piece of newsletter advice.

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A portal to random Substacks

A tool to stumble through email hyperspace.

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Writing, riffs & relationships

Conversation is the unit of content.

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How the biggest newsletters use social media to grow

Apparently Twitter and LinkedIn still work (for some people).

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Creative success is a numbers game

Don't overlook the mathematical edge that powers creative breakthrough.

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Beyond the search engine

Strategies better than plain Google.

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Does this need to be a goal?

A process for cutting unnecessary goals and setting intentions in their place.

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Obvious best practices too many newsletters still don’t do

17 ways to improve your newsletter strategy.

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Turn up your volume

Why sharing makes your life (and readers' lives) better.

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Non-Coercive Marketing

What would marketing look like if it nourished our humanity?

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Selling out without selling out

Yancey Strickler attempts to redefine what it means to “sell out.”