A one-link, once-a-weekday email for writers who want to newsletter better.
Each issue of Read This links to an article, blog, video, or other resource that provides helpful insights into building a better readership using an email newsletter.
A short hiatus
Read This is taking a short break.
The problem with most newsletters
... including Substacks.
The world's largest search engine doesn't want you to search
Why is Google abandoning its core mission?
The secret to word of mouth
... and spreading your work and ideas.
How to hype yourself
100+ tactics.
The Law of Shitty Click-Throughs
Why certain marketing tactics perform worse over time.
How to professionally say
A guide for your daily "professional" interactions.
How to find interesting people on Substack
You're not a computer, so stop begging the algorithm to do this for you.
Talk about your writing in a way that attracts readers
Learn how to describe your work so it sparks interest and connection.
A creative person’s guide to thoughtful promotion
Where to focus and how to be heard.
100 ways to share your work + life
... that aren’t social media.
Start an email list, send to an email list.
Seth Werkheiser on platforms
The eight types of emails
And how to incorporate all of them into your email strategy.
On being a creative in the age of content
How to navigate social media in ways that feel authentic, energizing, and meaningful.
'Rules' for running a membership program
Craig Mod shares his guidelines from six years of building his membership program.
Doing Nothing With Your Favorite People Is Really, Really Good for You
Unstructured hangs are a lost art.
Social media is a trap
Profile or persona?
Does the superfan exist?
And should you feel bad if you've never met one?
Everyone's lonely but no one can hang out
On small acts of gathering.
Persuasion is plural
Earn attention before you use it.A
How, when, and where to engage with your newsletter community
Six newsletter writers explain how they handle reader engagement.
How to migrate your tweets to Bluesky
Cool tool alert.
25 reasons to write online
And how to start a newsletter in 2025.
The Analog Web
On reclaiming the web’s lost humanity.
No one buys books
Everything we learned about the publishing industry from Penguin vs. DOJ.
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