A one-link, once-a-weekday email for writers who want to newsletter better.
Each issue of Read This links to an article, blog, video, or other resource that provides helpful insights into building a better readership using an email newsletter.
How to find your creative spark
Instructions for a never ending cycle.
How to build a 200+ member writing community
What to do first and why.
Why you're struggling with your marketing
Four reasons promoting your work may be hard for you.
Newsletter writing shouldn’t leave you sore
It should be fun (or, at least, not all obligation and ick).
How to title your blog post or whatever
... so that it finds your people.
Totally insane & truly helpful
... creativity advice.
Warm growth
Or: The quiet revolution against optimization at all costs.
Working through the fear of being seen
On killing your internal critic.
Stop writing new content
Inbox Collective on how (& why) to develop an automated email course.
Should your newsletter be a podcast?
Advice from creators working in both mediums.
And ... we're back
A (re)introduction.
A short hiatus
Read This is taking a short break.
The problem with most newsletters
... including Substacks.
The world's largest search engine doesn't want you to search
Why is Google abandoning its core mission?
The secret to word of mouth
... and spreading your work and ideas.
How to hype yourself
100+ tactics.
The Law of Shitty Click-Throughs
Why certain marketing tactics perform worse over time.
How to professionally say
A guide for your daily "professional" interactions.
How to find interesting people on Substack
You're not a computer, so stop begging the algorithm to do this for you.
Talk about your writing in a way that attracts readers
Learn how to describe your work so it sparks interest and connection.
A creative person’s guide to thoughtful promotion
Where to focus and how to be heard.
100 ways to share your work + life
... that aren’t social media.
Start an email list, send to an email list.
Seth Werkheiser on platforms
The eight types of emails
And how to incorporate all of them into your email strategy.
On being a creative in the age of content
How to navigate social media in ways that feel authentic, energizing, and meaningful.
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