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Read This

Each issue of Read This links to an article, blog, video, or other resource that provides helpful insights into building a better readership using an email newsletter.

Recent Posts

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Abandoned blogs

A collection of untended digital gardens.

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Do the human work

The trick to getting people to show up.

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10 (more!) things I wish every writer knew about marketing

Dan Blank on how to master the craft of sharing your writing.

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Good Internet

A new magazine.

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The non-scientific, non-scammy way to grow your newsletter

There are no shortcuts to growth, but there are strategies to steadily grow.

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5 rules for creative authenticity

A mini manifesto.

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10 things I wish every writer knew about marketing

Dan Blank shares lessons from 25 years of helping writers.

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Blogging as a gift

Why write post after post into the void with nobody engaging?

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What the heck is a personal brand in 2025?

Do any of us really know what that means anymore?

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1,000 fans (which sort?)

Choose your fans, choose your future.

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A strategy of attention economy

A useful filter.

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How to long game

The long game is the only game.

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Activation vs. persuasion

Should you hustle for new people or serve the ones who care?

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How to find your creative spark

Instructions for a never ending cycle.

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How to build a 200+ member writing community

What to do first and why.

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Why you're struggling with your marketing

Four reasons promoting your work may be hard for you.

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Newsletter writing shouldn’t leave you sore

It should be fun (or, at least, not all obligation and ick).

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How to title your blog post or whatever

... so that it finds your people.

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Totally insane & truly helpful

... creativity advice.

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Warm growth

Or: The quiet revolution against optimization at all costs.

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Working through the fear of being seen

On killing your internal critic.

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Stop writing new content

Inbox Collective on how (& why) to develop an automated email course.

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Should your newsletter be a podcast?

Advice from creators working in both mediums.

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And ... we're back

A (re)introduction.

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A short hiatus

Read This is taking a short break.