Skip to content

9 ways to make email the happiest place on earth

Stephen Knezovich

“One metric cannot possibly measure your success.”


Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue links to an older issue of Ann Handley's Total Annarchy newsletter and offers what I believe to be the only metric that matters: OWBR (Open to Write Back Rate).
Insight & AdviceMetrics

Related Posts

Members Public

Measuring what matters

An experiment in rethinking ''data-driven marketing."

Members Public

How to diagnose an unexpected drop in open rates and engagement

There might be a deliverability problem that needs fixing

Members Public

What makes a good newsletter?

A roundtable with five email critics.