Email marketing 101 for authors
An in-depth and helpful zero-to-launch post by Tim Grahl (via Book Launch).
50 lessons learned from writing 50 newsletters
Advice from the cognitive-neuroscientist-in-training Anne-Laure Le Cunff over at Ness Labs.
On the importance of taste – and how to acquire it
“When taste is deployed effectively, it operates like good branding: an intangible melding of factors that make one thing cooler, better or more marketable than its counterpart.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter.
25 ways to measure the success of your newsletter
“Open rate and click rate aren’t the only ways to tell if your newsletter is successful.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue links to a post by the always helpful
Two underutilized email strategies
“Consistently delivering emails doesn't mean you need to consistently create emails.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue links to a thought-provoking post by Jay Clouse over at Creator Science.
Find your ideal audience
“When the description of your writing is: ‘Oh, it can be for anyone,’ that means you have nowhere to start to find the people most likely to love your writing.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow
The Internet needs to change
“I can't stop asking myself why - when I know that people do curation better than these algorithms - do I stick around with these algorithms, and I think I know why.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers
How to grow your newsletter audience
A guide from the former chief publicist for Substack. Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue links to a post on Lulu Cheng Meservey's Substack Flack.
Avoiding false metrics
“Making your numbers go up (any numbers–your bmi, your blood sugar, your customer service ratings) is pointless if the numbers aren't related to why you went to work this morning.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch,