Death of the follower & the future of creativity on the web
A SXSW talk that is both soul-crushing and inspiring.
Promote your creative work without feeling sleazy
Jessica Abel on how to properly grow your audience.
I hope this email finds you
Generative text bot or poetry?
Embrace the weird
Matthew Haughey over at A Whole Lotta Nothing on just going for it.
Seven marketing sins
Seth Godin on marketing-related human failings.
Email marketing 101 for authors
An in-depth and helpful zero-to-launch post by Tim Grahl (via Book Launch).
50 lessons learned from writing 50 newsletters
Advice from the cognitive-neuroscientist-in-training Anne-Laure Le Cunff over at Ness Labs.
On the importance of taste – and how to acquire it
“When taste is deployed effectively, it operates like good branding: an intangible melding of factors that make one thing cooler, better or more marketable than its counterpart.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter.
25 ways to measure the success of your newsletter
“Open rate and click rate aren’t the only ways to tell if your newsletter is successful.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue links to a post by the always helpful