The #1 goal for your book marketing
“If you want to build a direct connection with your fans that gets their attention and drives action — the holy grail — your #1 goal should be building an email list.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow
Author platform is not a requirement to sell your book
“Platform should not be conflated with ‘social media following’ or self-promotion.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue is from the always insightful Jane Friedman who is responding to a garbage article
Momentum creates motivation
“If you let motivation dictate your actions, inertia conspires to keep you in place.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue links to a tiny thought from the Farnam Street newsletter.
Stock & flow in newsletters
“Flow is the feed [...] Stock is the durable stuff [that] spreads slowly but surely, building fans over time.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue links to a 2019 blog post from
A modest guide to productivity
“Stay on paper as long as possible; sketch and write things out long-hand, possibly even emails.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue is from the designer Frank Chimero's blog
Less homework! More fun!
“A word of advice for publishing a newsletter, blog post, novel, or literally anything: keep it short and keep it sweet.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue is from Robin Rendle
A simple antidote to a corporatized, unfeeling, profit-maximizing world
“Care more than you need to, more often than expected, more completely than the other guy.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue features evergreen advice from Seth Godin.
Want to start a newsletter? Read this first
“You shouldn’t start a newsletter without thinking deeply about what you’re trying to accomplish, who you’re trying to reach and, above all, why a newsletter is the best vehicle for your goals.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help