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Stephen Knezovich

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Social media is a trap

Profile or persona?

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Does the superfan exist?

And should you feel bad if you've never met one?

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Everyone's lonely but no one can hang out

On small acts of gathering.

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Persuasion is plural

Earn attention before you use it.A

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How, when, and where to engage with your newsletter community

Six newsletter writers explain how they handle reader engagement.

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How to migrate your tweets to Bluesky

Cool tool alert.

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25 reasons to write online

And how to start a newsletter in 2025.

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The Analog Web

On reclaiming the web’s lost humanity.

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No one buys books

Everything we learned about the publishing industry from Penguin vs. DOJ.

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Maybe your content isn't the problem

What to consider if your work isn't getting the attention it deserves.