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The secret to word of mouth

... and spreading your work and ideas.

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How to hype yourself

100+ tactics.

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The Law of Shitty Click-Throughs

Why certain marketing tactics perform worse over time.

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How to professionally say

A guide for your daily "professional" interactions.

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How to find interesting people on Substack

You're not a computer, so stop begging the algorithm to do this for you.

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Talk about your writing in a way that attracts readers

Learn how to describe your work so it sparks interest and connection.

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A creative person’s guide to thoughtful promotion

Where to focus and how to be heard.

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100 ways to share your work + life

... that aren’t social media.

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Start an email list, send to an email list.

Seth Werkheiser on platforms

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The eight types of emails

And how to incorporate all of them into your email strategy.