Blog
The Internet needs to change
“I can't stop asking myself why - when I know that people do curation better than these algorithms - do I stick around with these algorithms, and I think I know why.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers
How to grow your newsletter audience
A guide from the former chief publicist for Substack. Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue links to a post on Lulu Cheng Meservey's Substack Flack.
Avoiding false metrics
“Making your numbers go up (any numbers–your bmi, your blood sugar, your customer service ratings) is pointless if the numbers aren't related to why you went to work this morning.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch,
The 10 commandments of social media
“I refuse to believe LinkedIn wouldn’t be better if you had to pay to post made-up inspirational stories.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This particular issue links to an article on
Substack writers concerned as subscriptions ‘plummet’ due to follow feature
“This latest intervention is indicative of [Substack's] efforts to transition to a social media hub where they can sell ad space.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This particular issue links
On being a good newsletterer
“A person’s inbox is a sacred space: Don’t be an unsubscribe ding-dong, make it easy and obvious.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This particular issue links to insightful blog post
Everything is an essay.
“When solving for consistency, of both quality and quantity [of your newsletter], your best friend is the humble essay.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This particular issue links to a thoughtful blog
Don’t think big!
“Big topics often lead to small results, small topics foster great results.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue links to a wonderful little post by Ralph Ammer replete with custom-animated illustrations.
On marketing broetry
“There isn’t a map you can follow for guaranteed marketing success [and] that’s what makes it so fun.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue links to a blog post
The zero-click email strategy
“Write [your] newsletter in such a way that it’s completely digestible in its native, in-inbox format [and] the reader never has to click on any of the links … but it’s better if they do.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to