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The craft of how you share

Dan Blank offers three actions to change how you view marketing what you write and create.

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Bottom of the funnel

It’s not the bottom of the funnel. It’s the foundation for your future.

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We need to rewild the internet

The internet has become an extractive and fragile monoculture. But we can revitalize it using lessons learned by ecologists.

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Death of the follower & the future of creativity on the web

A SXSW talk that is both soul-crushing and inspiring.

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Promote your creative work without feeling sleazy

Jessica Abel on how to properly grow your audience.

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I hope this email finds you

Generative text bot or poetry?

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Embrace the weird

Matthew Haughey over at A Whole Lotta Nothing on just going for it.

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Seven marketing sins

Seth Godin on marketing-related human failings.

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Email marketing 101 for authors

An in-depth and helpful zero-to-launch post by Tim Grahl (via Book Launch).

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50 lessons learned from writing 50 newsletters

Advice from the cognitive-neuroscientist-in-training Anne-Laure Le Cunff over at Ness Labs.