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Email authentication (How to)

“Email authentication, like HTTPS, has evolved from being a nice-to-have to a standard expectation.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue links to an article by Chris Shiflett that gets a little

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Two things to know before launching your newsletter

“At the start, you only need to be able to ask two questions: Who is your audience? And what are you sending them of value?” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue,

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The #1 goal for your book marketing

“If you want to build a direct connection with your fans that gets their attention and drives action — the holy grail — your #1 goal should be building an email list.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow

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Author platform is not a requirement to sell your book

“Platform should not be conflated with ‘social media following’ or self-promotion.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue is from the always insightful Jane Friedman who is responding to a garbage article

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Momentum creates motivation

“If you let motivation dictate your actions, inertia conspires to keep you in place.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue links to a tiny thought from the Farnam Street newsletter.

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Stock & flow in newsletters

“Flow is the feed [...] Stock is the durable stuff [that] spreads slowly but surely, building fans over time.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue links to a 2019 blog post from

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A modest guide to productivity

“Stay on paper as long as possible; sketch and write things out long-hand, possibly even emails.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue is from the designer Frank Chimero's blog

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Less homework! More fun!

“A word of advice for publishing a newsletter, blog post, novel, or literally anything: keep it short and keep it sweet.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue is from Robin Rendle

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15 lessons from 30+ years in newsletters

“Subject lines don’t matter anywhere near as much as your sent-from line.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue features an excerpt from CJ Chilvers new book, Principles for Newsletters, via

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Toward a unified taxonomy of text-based social media use

“The most important thing to know about social media is this: Most people don’t post.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue features an analysis (of Threads, mostly) by Elizabeth Lopatto