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A simple antidote to a corporatized, unfeeling, profit-maximizing world
“Care more than you need to, more often than expected, more completely than the other guy.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue features evergreen advice from Seth Godin.
Want to start a newsletter? Read this first
“You shouldn’t start a newsletter without thinking deeply about what you’re trying to accomplish, who you’re trying to reach and, above all, why a newsletter is the best vehicle for your goals.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help
Pop-up newsletters are the greatest newsletters
“There’s something powerful about knowing an end exists — for both writer and reader.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter.
Why you should have a newsletter
"The reasons are the same now as they were years ago: a newsletter list gives you direct access to the people most likely to support your work." Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their
You can't own your audience - but you can own an idea in their minds
“Get off the content hamster wheel [and] compete on the impact of your ideas, not the volume of your content.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter.
17 non-negotiable things your email newsletter needs right now
12. ALWAYS WRITE BACK. Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter.
How Austin Kleon assembles his weekly newsletter
"I don’t send out a list of 10 things I think my readers would find interesting. I send out a list of 10 things I find interesting that I think my readers would find interesting, too." Read This is curated by Stephen Knezovich. Each issue shares resources
Just how personal is an email newsletter?
“Email is kind of like a living room. It’s a very personal space. You let in your friends, the coworkers you like, and a couple of brands you really trust — like this one.” - from a Nieman Lab profile of Dan Oshinsky shortly after he became the New Yorker&
Reach vs. Resonance
A good reminder that great marketing isn’t about who arrives ... it’s about who stays. Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter.