Blog
Substack is both great and terrible for authors
“Here’s what concerns me: the value of a straightforward, free email newsletter is getting overshadowed.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue links to an excellent blog post by the always-excellent
Don’t call it a newsletter
“The first step to an excellent newsletter: Stop calling it that.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue links to an interview conducted by MailChimp (!) and published on Medium (?) with the very
Knowing what to say to your readers
“Who you want to reach is not a vague demographic ... it is a real person.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue links to a blog post over at Dan Blank'
“When do we get to the marketing part?”
“If you wait until you’re done before you do the marketing, you’ve waited far too long.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue links to a Seth Godin which might
‘Enshittification’ is coming for absolutely everything
Cory Doctorow's theory about “how the internet was colonised by platforms, why all those platforms are degrading so quickly and thoroughly, why it matters and what we can do about it.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch,
How can technology help us belong?
“We are free, independent, and sovereign ... but we are lonely.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue links to a collection of 160 (!) companies that are addressing loneliness and building products and
Email authentication (How to)
“Email authentication, like HTTPS, has evolved from being a nice-to-have to a standard expectation.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue links to an article by Chris Shiflett that gets a little
Two things to know before launching your newsletter
“At the start, you only need to be able to ask two questions: Who is your audience? And what are you sending them of value?” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue,
The #1 goal for your book marketing
“If you want to build a direct connection with your fans that gets their attention and drives action — the holy grail — your #1 goal should be building an email list.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow
Author platform is not a requirement to sell your book
“Platform should not be conflated with ‘social media following’ or self-promotion.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue is from the always insightful Jane Friedman who is responding to a garbage article