Blog
Self-promotion (on your own terms)
From the Creative Independent's 2018 "How to Make a Book" article: If my digital house was burning down, it’s my email list I would save. - Robin Sloan Read This is curated by Stephen Knezovich. This issue was discovered via Robin Rendle's blog.
Why most paid newsletters fail
"Almost nobody wants 'more' — even of a newsletter they love." Read This is curated by Stephen Knezovich.
The only way to grow your list
"The only way to grow [your list] is to do something worthy enough for them to say 'I'd like to hear from you again on this recurring basis ... so here's my email.'' - Jay Acunzo at the 11min 30sec mark on the
35 lessons from 35 years of newsletter publishing
A lot of impeccable advice here, but my favorite is #20 ("Subject lines don’t matter anywhere near as much as your From line). Read This is curated by Stephen Knezovich.
Readers, not subscribers
Josh Spector offers a small mindset shift to help you build a better, more resilient list for your email newsletter. Read This is curated by Stephen Knezovich.
Considering the pull quote
Sari Botton over at The Lit Lab (and Memoirland) makes a case for liberal use of the pull quote to help readers keep going (especially in longer pieces). Read This is curated by Stephen Knezovich.
Using a newsletter as a way of building relationships at scale
Ian Brodie at Unsnooze Your Inbox with some email advice for the New Year. Read This is curated by Stephen Knezovich.
Why isn't my Substack gaining any traction?
The writer Amran Gowani has his newsletter evaluated in real-time by Jane Friedman (via her always excellent Business Clinic webinar series) Read This is curated by Stephen Knezovich.