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You can't own your audience - but you can own an idea in their minds

“Get off the content hamster wheel [and] compete on the impact of your ideas, not the volume of your content.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter.

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17 non-negotiable things your email newsletter needs right now

12. ALWAYS WRITE BACK. Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter.

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A new brand of unsubscribe

“As always, beware of ‘free’ services.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter.

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How Austin Kleon assembles his weekly newsletter

"I don’t send out a list of 10 things I think my readers would find interesting. I send out a list of 10 things I find interesting that I think my readers would find interesting, too." Read This is curated by Stephen Knezovich. Each issue shares resources

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Just how personal is an email newsletter?

“Email is kind of like a living room. It’s a very personal space. You let in your friends, the coworkers you like, and a couple of brands you really trust — like this one.” - from a Nieman Lab profile of Dan Oshinsky shortly after he became the New Yorker&

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Reach vs. Resonance

A good reminder that great marketing isn’t about who arrives ... it’s about who stays. Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter.

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Little lessons from writing newsletters

Eight writers on how their writing skills evolved by writing a newsletter (via Catapult). Read This is curated by Stephen Knezovich.

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Creating a fully customised, weekly newsletter

Dense Discovery provides an updated summary of all the tools they use and how they connect them to create their weekly newsletter, including their membership and sponsorship programs. Read This is curated by Stephen Knezovich.

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Intensity vs Consistency

This short animated video is technically about business and leadership, but it's really about the small, repeated actions required to make a difference. Read This is curated by Stephen Knezovich.

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Substack Turns On Its ‘Nazis Welcome!’ Sign

Uh oh. Read This is curated by Stephen Knezovich.