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Three myths about paid subscriptions

And how successful creators kill them.

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5 landing page best-practices

What you should (and shouldn't) be including.

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Don't worry about being consistent

Focus on making it joyful instead.

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Why Substack (still) matters for writers

On growth and connections that lead to meaningful moments & milestones.

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The AI-generated content factory: books edition

No thanks.

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Don't call it a Substack

Anil Dash has some thoughts.

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Return to the blogs

... and just talk about shit you're into.

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Talk to your audience

... here's how.

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Measuring what matters

An experiment in rethinking ''data-driven marketing."

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How to diagnose an unexpected drop in open rates and engagement

There might be a deliverability problem that needs fixing.