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The email rules

"Email is not just a marketing tool; it's a connection tool." - from Eman Ismail's short Email Rules video series. Read This is curated by Stephen Knezovich.

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Designing your content strategy

A "comprehensive and balanced guide to help you determine where to invest your time and effort in content creation." Read This is curated by Stephen Knezovich.

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Advice for newsletter-ers

"A personal email newsletter ought to be divided into seasons, just like a TV show." Read This is curated by Stephen Knezovich.

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Email checklist

#36: If I had to pay 42 cents to send this email, would I? Read This is curated by Stephen Knezovich.

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What's the point of content?

The point of content is to create a connection ... but with whom? Read This is curated by Stephen Knezovich.

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Write the emails you want to see in the world

"The most important factor in deciding what type of newsletter to create is simply what type of newsletter you enjoy creating." Read This is curated by Stephen Knezovich.

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The podcaster's guide to growing an email list

"It's about making those connections personal and deep." Read This is curated by Stephen Knezovich.

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Self-promotion (on your own terms)

From the Creative Independent's 2018 "How to Make a Book" article: If my digital house was burning down, it’s my email list I would save. - Robin Sloan Read This is curated by Stephen Knezovich. This issue was discovered via Robin Rendle's blog.

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Why most paid newsletters fail

"Almost nobody wants 'more' — even of a newsletter they love." Read This is curated by Stephen Knezovich.

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The only way to grow your list

"The only way to grow [your list] is to do something worthy enough for them to say 'I'd like to hear from you again on this recurring basis ... so here's my email.'' - Jay Acunzo at the 11min 30sec mark on the