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Build a labyrinth, not a funnel

Kening Zhu on prioritizing process, adventure, and pathways — over metrics and conversions.

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Everything I know about self-publishing

Kevin Kelly shares his experience.

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The defense against slop and brainrot

What one writer is doing prevent himself from stagnating and rotting.

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Things worth measuring

Or: How to find content market fit

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3 hot tips for writing a newsletter

... that people actually read.

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A thousand new email sign ups in a week?

One way to get there.

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5 years of newsletter writing

Matt Rutherford offers lessons from five years and 250 attempts at newsletter-ing.

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The newsletter now

Is it still worth the effort?

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Why you should still build your raft of art in the sea of slop

Keep going.

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Ad-Free Search

A way to clean Google search without ads and AI overview.