Blog
Rethinking the unbearable weight of self-promotion
Yancey Strickler recalls some wisdom from Tyler, the Creator.
Growing your readership
A strategic how-to from Substack.
The four newsletter growth quadrants
A strategic how-to from Inbox Collective.
A branding exercise
Seth Godin on the crucial differences between brand and branding.
Good sign-offs
100+ ways to tell someone goodbye (and end an email).
The platform authors need now (that isn’t social media)
Allison K Williams on the secret to building a true bookselling platform.
Marketing with a heart
Kai Brach on the importance of resonance over reach.
Curiosity and consistency
Anne-Laure Le Cunff shares some thoughts on growing a newsletter.
Books are Big AI's Achilles heel
AI companies may have the money and the data centers, but they are badly in need of what humble libraries have in abundance.