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The zero-click email strategy

Stephen Knezovich

“Write [your] newsletter in such a way that it’s completely digestible in its native, in-inbox format [and] the reader never has to click on any of the links … but it’s better if they do.”


Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. I love this strategy articulated by Amanda Natividad over on the SparkToro blog.
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