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Knowing what to say to your readers

Stephen Knezovich

Who you want to reach is not a vague demographic ... it is a real person.”


Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue links to a blog post over at Dan Blank's WeGrowMedia site.
Audience

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Attention retention

... not attention attraction.

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The audience effect

Why we change when others are watching.

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What I learned sending 1,000 weekly newsletters for 20 years

Plus: Dan Blank's reflections on Substack.