Persuasion is plural

Earn attention before you use it.A

7 Feb 2025

Christopher Butler with some good data—and even better advice—for reaching through the noise.

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Connection Engagement

The Law of Shitty Click-Throughs

Why certain marketing tactics perform worse over time.

6 Mar 2025

Paid Members Public

You're not a computer, so stop begging the algorithm to do this for you.

5 Mar 2025

Paid Members Public

Learn how to describe your work so it sparks interest and connection.