Persuasion is plural

Earn attention before you use it.A

7 Feb 2025

Christopher Butler with some good data—and even better advice—for reaching through the noise.

Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter.

Connection Engagement

Doing Nothing With Your Favorite People Is Really, Really Good for You

Unstructured hangs are a lost art.

13 Feb 2025

Paid Members Public

Profile or persona?

11 Feb 2025

Paid Members Public

And should you feel bad if you've never met one?