Audience
Focus on each person, not an audience
A tiny shift that could complete change your ability to reach readers.
Obvious best practices too many newsletters still don’t do
17 ways to improve your newsletter strategy.
Turn up your volume
Why sharing makes your life (and readers' lives) better.
Selling out without selling out
Yancey Strickler attempts to redefine what it means to “sell out.”
The secret strategy to ramp up your reply rate
A counterintuitive approach from the folks at Inbox Collective.
Your Substack isn’t for everyone
... and that's a good thing.
Write for someone
... and ignore everyone else.
The email welcome series
Eman Ismail's guide to increasing your revenue through email.
A branding exercise
Seth Godin on the crucial differences between brand and branding.
Marketing with a heart
Kai Brach on the importance of resonance over reach.