Audience
The secret strategy to ramp up your reply rate
A counterintuitive approach from the folks at Inbox Collective.
Your Substack isn’t for everyone
... and that's a good thing.
Write for someone
... and ignore everyone else.
The email welcome series
Eman Ismail's guide to increasing your revenue through email.
A branding exercise
Seth Godin on the crucial differences between brand and branding.
Marketing with a heart
Kai Brach on the importance of resonance over reach.
I used to run a popular newsletter. Then things started getting weird.
The intimacy and vulnerability of email gave Sonia Weiser's readers the wrong idea—and they expected her to be everything for them.
Bottom of the funnel
It’s not the bottom of the funnel. It’s the foundation for your future.
Death of the follower & the future of creativity on the web
A SXSW talk that is both soul-crushing and inspiring.
Promote your creative work without feeling sleazy
Jessica Abel on how to properly grow your audience.