Growth
11 things smart newsletters do to convert readers to supporters & customers
“When it comes to driving revenue, the little things matter—and it takes a lot of little things working together to make a difference ... so start small.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter.
Every reader counts
“There is no ‘audience,’ there are only individuals.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue links to a useful mindset shift via Dan Blank's The Creative Shift Substack.
What's the best way to grow your email newsletter?
On tailoring your email opt-in forms. Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue links to a blog post by the folks behind the email segmenting software RightMessage.
How I built a big email list exclusively about books I liked
“Be ok mailing to very few people for a long time [...] it takes time for word of mouth to spread.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue links to a decade-old (but
25 ways to sign someone up for your newsletter
“Pop-ups are one of the most effective units for capturing email sign-ups ... but deployed incorrectly, they can also be one of the most annoying for readers.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This
The only way to grow your list
"The only way to grow [your list] is to do something worthy enough for them to say 'I'd like to hear from you again on this recurring basis ... so here's my email.'' - Jay Acunzo at the 11min 30sec mark on the
Why isn't my Substack gaining any traction?
The writer Amran Gowani has his newsletter evaluated in real-time by Jane Friedman (via her always excellent Business Clinic webinar series) Read This is curated by Stephen Knezovich.