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Insight & Advice

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Books don’t sell

Seth Godin on facing the harsh realities of publishing.

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The problem with newsletter advice

There are no rules, dude.

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25 rules for running a great newsletter

Dan Oshinsky at Inbox Collective offers some rules to keep in mind when newsletter-ing.

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The self-motivation toolkit

Anne-Laure Le Cunff offers three research-backed ingredients to build intrinsic motivation.

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Borrow everything I know about growing a newsletter

Lucy Werner's takeaways from growing to 300+ paid subscribers in six months on Substack.

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Embrace the weird

Matthew Haughey over at A Whole Lotta Nothing on just going for it.

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Seven marketing sins

Seth Godin on marketing-related human failings.

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50 lessons learned from writing 50 newsletters

Advice from the cognitive-neuroscientist-in-training Anne-Laure Le Cunff over at Ness Labs.

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Two underutilized email strategies

“Consistently delivering emails doesn't mean you need to consistently create emails.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue links to a thought-provoking post by Jay Clouse over at Creator Science.

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Avoiding false metrics

“Making your numbers go up (any numbers–your bmi, your blood sugar, your customer service ratings) is pointless if the numbers aren't related to why you went to work this morning.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch,