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Insight & Advice

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The 10 commandments of social media

“I refuse to believe LinkedIn wouldn’t be better if you had to pay to post made-up inspirational stories.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This particular issue links to an article on

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On being a good newsletterer

“A person’s inbox is a sacred space: Don’t be an unsubscribe ding-dong, make it easy and obvious.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This particular issue links to insightful blog post

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Everything is an essay.

“When solving for consistency, of both quality and quantity [of your newsletter], your best friend is the humble essay.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This particular issue links to a thoughtful blog

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9 ways to make email the happiest place on earth

“One metric cannot possibly measure your success.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue links to an older issue of Ann Handley's Total Annarchy newsletter and offers what I believe

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40 one-sentence newsletter tips

#6: “You don’t need as many subscribers as you think to accomplish your goals.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue is from Josh Spector and is chock-full of excellent advice.

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Don’t call it a newsletter

“The first step to an excellent newsletter: Stop calling it that.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue links to an interview conducted by MailChimp (!) and published on Medium (?) with the very

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‘Enshittification’ is coming for absolutely everything

Cory Doctorow's theory about “how the internet was colonised by platforms, why all those platforms are degrading so quickly and thoroughly, why it matters and what we can do about it.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch,

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The #1 goal for your book marketing

“If you want to build a direct connection with your fans that gets their attention and drives action — the holy grail — your #1 goal should be building an email list.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow

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Momentum creates motivation

“If you let motivation dictate your actions, inertia conspires to keep you in place.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue links to a tiny thought from the Farnam Street newsletter.

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Stock & flow in newsletters

“Flow is the feed [...] Stock is the durable stuff [that] spreads slowly but surely, building fans over time.” Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This issue links to a 2019 blog post from