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The Law of Shitty Click-Throughs

Why certain marketing tactics perform worse over time.

Stephen Knezovich
“Humans seek novelty yet are pattern-recognition machines. Your initial marketing strategy will work quite well as your users try it for the first time, but afterwards, they learn to filter your marketing efforts out unless they are genuinely useful.”
Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This particular issue links to a post by Andrew Chen.
Engagement

Stephen Knezovich

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