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The newsletter benchmarks you should be aiming for

What should your open rate, CTR, Unsub rate, CPA, and other metrics be?

Stephen Knezovich
OK: So this article is obviously written for someone who is trying to monetize their email list, but most of these benchmarks are worth aiming for ... especially the open and click-through rates.
Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This particular issue links to a post by Matt McGarry at Newsletter Operator.
Metrics

Stephen Knezovich

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