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Write for someone

... and ignore everyone else.

Stephen Knezovich
Seth Godin with a very short reminder to know your readers.
Read This is curated by Stephen Knezovich. Each issue shares resources and insights to help writers launch, improve & grow their email newsletter. This particular issue links to an post by the one and only Seth.
Audience

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Why we change when others are watching.

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Value creation

... and scarcity.

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What if you couldn't reach anyone new?

Growth vs. Retention.